The super power of micro influencers
Influencer marketing – The new buzzword
Influencer marketing is an important part of nearly any company´s marketing strategy as it helps brands to become more authentic and credible. Moreover, it can be considered to be an efficient way of reaching a target audience.
Influencers that post an Instagram photo, make a Facebook contribution or upload a Youtube video will drive a huge engagement. The result: Action is generated and their followers will behave in a way that is favorable for the company.
Authenticity, deep storytelling & brand building
Influencer marketing has many intangible benefits and brings a great potential to reach the required target group.
In the earlier days of influencer marketing brands have followed an influencer strategy that has been built up on quantity instead of quality. Companys concentrated on the persons with the largest following in order to get the best results and reach. However, there has been a shift in the strategy.
The age of micro-influencer
Micro-influencers are becoming more and more important:
People with far less than 5.000 followers will help to share a brands message more effective and efficient.
As soon as a social media influencer reaches a critical mass of followers, the audience engagement will begin to decrease. This means, as the following rate continues to increase, the like and comment rate will decrease.
In numbers that means:
1,000 followers = 8 percent like rate
1,000 to 10,000 followers = 4 percent like rate
10,000 to 100,000 followers = 2.4 percent like rate
1 million to 10 million followers = 1.7 percent like rate
Simple math & ultimate payoff
By activating 30 to 40 micro-influencers, the conversion rate and the ultimate payoff will be much greater than just activating one or two big influencer.
Furthermore, micro-influencers with fewer than 10,000 followers are much more trustworthy and engaging as their followers usually consist of their wider family and friends circle.
As a result, micro-influencers get on average two-to-five times more organic engagement per Instagram / Facebook post compared to those with more than 100,000 followers.
Your potential as micro-influencer – Become an appblogger
You are a digital native. You love to engage with your audience and you have more than 1,000 followers? Then you have the perfect conditions to become a micro-influencer for Spyke Media. Feel free to sign up as an affiliate http://spykemedia.hasoffers.com/signup and enjoy a straightforward and fair cooperation with us.
Alternatively, you also can write a mail at email@example.com